Classes and events: Introduction to French cheese, cheese tasting, cheese pairing …
Of course you know that France is home to a lot of different cheeses! But did you know that France produces over 1300 different varieties of cheeses and that French people consume 26.2 kg of cheese per inhabitant in one year? Did you know that you can pair cheese with whiskey or tea? Do you know how to create a perfect cheese board? I learnt all that and much more during a recent visit at the French Cheese Board which you could define as the home of French cheese in NYC. For Whom: Cheese lovers, whether they be connoisseurs or novices. You can go to the French Cheese Board just to buy French cheese or to learn more about French cheese.
Concept: Located in Soho, the French Cheese Board opened in NYC just 3 years ago. It belongs to the CNIEL, the French Dairy Interbranch Organization, whose goal is to promote milk and dairy products and build the future of the French dairy industry in France and abroad. That is why the French Cheese Board is not just a cheese store but more an ambassador of the French cheese experience. More than selling, its role is to educate and share the passion of French cheese. The first part of the boutique is where they display the cheeses. You’ll find a nice selection of French cheeses and butter. This selection rotates regularly to enable the customers to discover new cheeses each time they visit. A little further in the store, you’ll find an interesting selection of accessories, like cheese boards, graters or knifes. The back of the boutique, with its small open kitchen and communal table, is dedicated to the French cheese experience and education. This is where the French Cheese Board hosts tastings and classes. Each class has a different theme and purpose for example explore the diversity of the French cheeses, learn more about the art of French cheese tasting, or the art of cheese pairing. In the whole boutique the decor is another element of education. On entering you’ll find a huge map of France displaying famous French cheeses in their respective regions. The other mural elements change every 3 months to educate about a different theme.
Photo credit: Pascal Perich
My Experience: I discovered the French Cheese Board by chance one night when I was coming back from dinner in the neighborhood. Of course, it was closed but I was intrigued by the name and the lovely storefront and decided to come back one day when I needed to buy cheese. I thought it was just a boutique that specialized in French cheese but not long after pushing the door, I discovered that it was more a place dedicated to the love of French cheese. The selection was nice, not too wide to get lost, but sufficiently diverse with cheeses from different regions, milk varieties, textures, tastes and colors. I had many questions, and they were all answered in detail. I was happy to find mimolette which I love, tomme de Savoie and tried a few cheeses which I was not so familiar with. I also was pleased to see that they had butter from Isigny. I was positively surprised by the prices which are rather low for French cheese. I learnt later that as an ambassador of the French cheeses, the French Cheese Board, sells its product at attractive prices to encourage people to try them. I chatted with the person who took care of me and learnt about the classes and the complementary mini tastings that the store offers every Saturday afternoon. I could have stayed there for hours talking about French cheese and the many pairing options!!! Leaving the store, I felt so happy with my experience. I had come to buy cheese and left with so much more! ~Nathalie, May 20, 2019
“Each cheese has its own story, smell, flavor, taste and texture. They all tell a story about geography, people and landscapes.” The CNIEL